Beth is a master at understanding what motivates audiences to attend arts events. She has a keen approach to using market research to develop successful marketing strategies that gets audiences in the door and keeps them coming back.
— Mark Shugoll, Ph.D. is CEO of Shugoll Research, the Washington, DC area’s largest full service/field service market research company.

Beth Hauptle is a marketing and communications professional with 36 years’ experience marketing for arts, entertainment, hospitality, lifestyle, and other small to midsize businesses. After receiving her MA in Arts Management while working at American University, she served as the chief communications and marketing officer for 19 years at four major Washington/Baltimore regional theatres: Baltimore Center Stage (two years), Studio Theatre (three years), Shakespeare Theatre Company (twelve years), Arena Stage (two years). In between Shakespeare and Studio she operated a successful consulting practice for 12 years, including five years launching a national sustainable food and farming label, Animal Welfare Approved. She returned to consulting in summer of 2017.

Beth writes for three magazines:  Maryland Sip and Savor, Her Mind, and Radius: Art, Music, Life as well as the online Maryland Theater Review.

Member: Central Bucks Chamber of Commerce (Film Fest Committee, Entrepreneurial Assistance Committee)
Member: Discover Doylestown


What We've Achieved 

Positions Held by Beth Hauptle

  • BALTIMORE CENTER STAGE: 2015-2017
    In conjunction with $28 million building renovation, oversaw major communications/marketing projects including conversion to CRM Tessitura, development of new custom website, and re-branding in conjunction with the design firm Pentagram. Instituted content marketing program, increased neighborhood partnerships, and successfully launched Grand Re-Opening of Baltimore Center Stage.

  • STUDIO THEATRE: 2012-2015
    Oversaw re-branding initiative (Design Army) and managed design and development of new Tessitura-based website while rebuilding the marketing and communications staff, strategy, and operations. Grew Facebook fans from 2,000 to 17,000 and Twitter followers from 700 to 7,000.

  • SHAKESPEARE THEATRE COMPANY:
    1989-2000
    Chief Marketing Officer responsible for all aspects of sales, marketing, and communications. Under Beth's leadership, earned income grew from $1.5 million to $4.9 million and the full-season subscriber base grew from 4,000 to 17,000 persons. Developed an annual summer audience of 40,000 for The Shakespeare Theatre Free for All at Carter Barron Amphitheater--two weeks of free, outdoor Shakespeare performances.

  • ARENA STAGE: 1986-1989
    Served as primary press representative, responsible for writing releases, pitching stories and maintaining positive press relations. Developed a successful program to cultivate diverse audiences through creative use of media and special events.

Consulting Clients