Carolyn Walton Lynch is no novice when it comes to running her own business. Confident, gregarious, and tough as nails, she knows that it takes time, patience, and perseverance to build a successful business. Since the early spring she has been strategically rolling out phases of her new startup, Mixolo, with careful planning and plotting, inspired in part by Eric Ries’ formula in his book The Lean Startup.
Mixolo was born out of Carolyn’s desire to foster social connections and her passion to create something near and dear to her heart. Following Carolyn’s divorce and with an empty nest at home, she found herself passing on some wonderful events or performances because she didn’t care to attend alone. She sometimes noticed a stigma when she did things on her own: “oh, just one?” she heard over and over. She created Mixolo to address this dilemma. Mixolo will provide a wide variety of specially curated events for like-minded adults to attend solo, but while at the events have the opportunity for socializing and meeting people with similar interests. Mixolo events can range from a pre-show backstage tour at a theater, a unique wine pairing dinner or happy hour following a walking tour, special accommodations at sporting events, or day trips to nearby destinations. Once Members have met in person, they can communicate through the app’s messaging platform about future get togethers.
The Mixolo app, which will facilitate these activities, launches this fall, following 10 months of planning, research, and development. Carolyn couldn’t be more optimistic about its potential. “I want to see people have more fun. They shouldn’t opt out of things they really want to do because they don’t have a plus one. Mixolo will provide thoughtfully curated experiences that are welcoming, engaging, and special. Members should feel comfortable arriving on their own,” she commented. Carolyn is careful to clarify that Mixolo is not a dating app; the common dominator is the desire to get out and enjoy unique events with a group of people also looking for fun!
Carolyn points out that 27% of all households in the US are solo occupant, according to US Census bureau statistics. This is a dramatic rise from the 1920s, when only 5% of Americans lived alone. “There appears to be a market,” she continues.
Mixolo is the third business Carolyn has started and because of her wide range of experiences, she has some good advice for new entrepreneurs:
“Just get started. Even if you devote only 20 minutes a day to start, get the information you need, do your research, get yourself ready so when it’s time to start involving others you can speak with a high level of authority. Second, get to know the right people. Network. Network. Network. And third, surround yourself with a trusted group of advisors. A personal board if you will. Start with family, friends, former bosses. And be patient. All great businesses take time to build.”
Mixolo launched on Facebook on February 14, 2017 and has since built a loyal following with a website presence, email campaign, and preview events. The Baltimore app launch is slated for late 2017 followed shortly by a launch in Washington, DC. Learn more by visiting the Mixolo website.